Telemarketing Insurance Appointment Setting

Telemarketing Insurance Appointment Setting. The process of telemarketing lead generation and insurance appointment setting is nothing new as the telephone was invented over one hundred and thirty years ago and has been used as a superior direct marketing tool ever since. Good ol' fashion cold calling is still the best way to drum up business. A telemarketer spends about eight to ten minutes on the phone with a potential prospect to make sure that they are not only interested in your product, but they qualify too. This means they construct certain qualifying questions to filter out any undesired prospects. For instance, an insurance agent selling auto insurance might not want to set an appointment with a prospect that has had several claims on their policy and for life insurance appointment setting you may want to filter out all smokers. Once the interest and criteria is verified the telemarketer can then set an appointment for you to call back or meet with the prospect in their home.