Insurance Agent Leads

Insurance Agent Leads. When comparing telemarketing to other forms of lead generation, there's just no contest. Most insurance agent leads are generated online through banner ads and affiliate websites and this is part of the problem. They are not pre-screened and are resold to several agents. Another form of insurance agent lead generation is mailers these only result in a deal .01% of the time as most people just throw the mail away, hence the name junk mail. Next is phone book advertisement, yes believe it or not some people still look in the phone book to find businesses. This actually generates a pretty good lead but for the same price as a phone book ad you can afford a telemarketing campaign, which will optimize the quality of the lead. With these other modes of lead generation you don't get to pick who fills out an online submission, nor do you get to pick who will be responding to your phone book advertisement but with telemarketing you select the parameters of your criteria to resemble the ideal prospect and through telemarketing all the other leads are filtered out so you only pay for qualified leads. Another benefit to telemarketing is insurance appointment setting. Find a company that will set appointments for your insurance agents and guarantee each appointment. This means you only pay per appointment not per lead.